An art exhibition titled "The Art
Factory" has opened at the 18th-century Palazzo Nico in the town
of Gioia del Colle, in the province of Bari, with 35 works from
35 artists across Italy.
The exhibition, which had its inauguration on Sunday, July 1,
also includes three months of events in a traveling project that
starts in Puglia and will go as far as the United States and
China.
The project is a collaboration between Nartist, a startup
that brings together art and business, and ItrArti (Autonomy of
the Arts), and was inspired by the Art Factory at the Bari
Academy of Fine Arts, which is a partner in the initiative.
Among the 35 works on display are 27 canvases, two photo
panels, four sculptures and two theatre performances by the
Antonio Minelli Mudi Theatre School and the Formediterre Theatre
Association.
Joining art and business therefore means - and this is
evident by visiting the show - putting small works of art on
cufflinks, t-shirts, purses, and the like; admiring them in
frames of varying sizes and dimensions; and in infinite ways on
any design or furnishing piece, such as furniture doors and
fronts, sofa arms and bodies, and upholstered beds.
"I approved this idea because it works," said Giuseppe Sylos
Labini, director of the Bari Academy of Fine Arts, and one of
the 35 artists on display in the exhibition.
"Finally, public and private are together, which is a very
important aspect for artists and for the economy," he said.
Carlo Fusca, artistic director of ItrArti, said Nartist is an
association that gave life to "this first experimental event
where all the forms flow together - painting, sculpture and
theatre".
"It's an innovative project for this area. We're aiming to
create a great container for contemporary multimedia art, where
the public can interact with the artists and truly experience
the art, which becomes a significant element in territorial
renewal projects," Fusca said.
Nartist founder Francesco Nicastri said the organisation aims
to create "art to experience and to share".
It has an international patent for the project, which it will
take worldwide.
In the central hall of the exhibition space, there's an
entire wall with 18 small works of art that can be used as
fashion accessories.
"We want to spread a new way of being, involving the economic
and business world to support social initiatives, with
investments that have economic returns for businesses as well,"
Nicastri said.
"For the first time ever, now we can start thinking that
business, art and culture can collaborate in support of social
projects as well. This project came about specifically in order
to give a patronage 4.0 organising system to businesses that
want to promote their brands and personalise their products," he
said.
The show will be open until September 30 from Monday to
Friday (10-13 and 17-20), by appointment on Saturdays and
Sundays or for special events, such as theatre performances and
artistic workshops.
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